Create the influence of official WeChat accounts “Zhendao”
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Abstract
In view of the difficulties of dissemination content and narrow transmission channels, the official WeChat accounts“Zhendao”adjusts its operation concept, through introducing Network College of China Earthquake Administration, launching the first off-line public Cartoon Competition of the same name for disaster prevention and mitigation, organizing the interactive activities of online and off-line Science Museum to increase the influence of the “Zhendao” brand effect.
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