Analysis of the application and development of micro video forearthquake propaganda under the “fast food culture”

With the rapid development of new media such as micro-blog and WeChat, the propaganda of earthquake-related fares is not only the demand of the current times, but also the urgent requirement of the comprehensive development of the earthquake propaganda industry. As a new model of seismic industry propaganda, seismic propaganda micro video brings the audience new sensory experience with its " short and fine” expression content in a more interesting expression and interactive communication mode. But at the same time, there are also corresponding problems and shortcomings. This paper expounds the advantages and limitations of the micro video in the earthquake propaganda industry, and puts forward some suggestions on how to make it better.