Research on selected topics of earthquake science popularization
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摘要: 以地震科普微信公众号为主要科普传播载体，并以“震知卓见”公众号为例，对地震科普作品的选题进行了分析。创作选题要充分考虑受众的需求，从时事热点事件、震情事件等多角度进行切入；此外，还应考虑选题与科普创作形式之间的关系，找到二者之间能够提升科普传播效果的契合点；选题时可以专栏化，打造地震科普系列作品。文章最后就如何提升地震科普微信公众号科普内容传播力提出了建议。Abstract: In this paper, we analyze the selection of topics for earthquake science popularization works using the earthquake science popularization WeChat public account as the main science popularization carrier and the public account of ‘Zhen Zhi Zhuo Jian’ as an example. The creative selection should fully consider the needs of the audience and approach from multiple angles such as current events and seismic events. In addition, the relationship between the topic selection and the form of popular science creation should also be considered to find the point of convergence between the two to enhance the effect of popular science communication. The selection of topics can be columnized to create a series of works on earthquake science. Finally, some suggestions are put forward on how to improve the communication power of the popular science of WeChat public account.
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Key words:
- popularization of science /
- new media /
- topic selection /
- earthquake
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