Create the influence of official WeChat accounts “Zhendao”
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摘要: 针对传播内容不足、传播途径狭隘等困境,浙江省地震局微信公众号“震道”调整运营理念,通过引入中国地震局干部教育网络学院微平台、展开首届线下同名防灾减灾公益漫画大赛、组织线上线下双向实体科普馆互动活动等多方位打造“震道”影响力,初步形成“震道”品牌效应。Abstract: In view of the difficulties of dissemination content and narrow transmission channels, the official WeChat accounts“Zhendao”adjusts its operation concept, through introducing Network College of China Earthquake Administration, launching the first off-line public Cartoon Competition of the same name for disaster prevention and mitigation, organizing the interactive activities of online and off-line Science Museum to increase the influence of the “Zhendao” brand effect.
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Key words:
- official accounts “Zhendao” /
- communication /
- influence /
- brand
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