融媒体环境下地震科普发展的现状及思考

Current situation and consideration on the seismic science popularization under the environment of media convergence

摘要: 地震科普工作的开展与媒体环境息息相关。近年来，在以网络嵌入深度化为特征的融媒体环境下，地震科普出现了新的发展趋势。本文结合工作实际，总结当前融媒体环境下的地震科普工作，客观分析目前地震科普所面临的优势与不足、机遇与挑战，并在此基础上以顺应时代发展趋势为前提，针对融媒体环境下的地震科普展开思考，以期为从事地震科普的工作者们在进行科普作品创作中提供新思路。
- 融媒体 /
- 地震科普 /
- 新思路
Abstract: The popularization of seismic science is closely related to the media environment. In recent years, under the environment of media convergence characterized by the depth of network embedding, there has been a new trend in seismic science popularization. Based on personal practical work, this paper summarizes the current work of seismic science popularization under the environment of media convergence, and analyses objectively the strengths and shortages, opportunities and challenges about the seismic science popularization at present. Furthermore, on the basis of conforming to the development trend of the times, this paper thinks deeply about seismic science popularization under the environment of financial media, and provides new methods for the staffs engaged in seismic science popularization works.
- media convergence /
- seismic science popularization /
- new methods

图 1 中国地震台网微信公众号科普文章阅读及相关数据例1

Figure 1. Popular science article related data of the Official Account of China Earthquake Networks Centre on Wechat, example 1

下载: 全尺寸图片幻灯片

图 2 中国地震台网微信公众号科普文章阅读及相关数据例2

Figure 2. Popular science article related data of the Official Account of China Earthquake Networks Centre on Wechat, example 2

下载: 全尺寸图片幻灯片

图 3 中国地震台网速报微博科普推送示例

Figure 3. An example about popular science pushing of China Earthquake Networks Centre’s Quick Report Microblog

下载: 全尺寸图片幻灯片

图 4 融媒体环境下地震科普工作的SWOT分析

Figure 4. Analysis of seismic popularization in the convergence media environment with SWOT method

下载: 全尺寸图片幻灯片

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