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ISSN 2096-7780 CN 10-1665/P

文旅融合背景下防震减灾场馆宣传路径研究以河北省为例

Research on the Promotion Path of Earthquake Prevention and Mitigation Venues under the Background of Cultural and Tourism Integration: A Case Study of Hebei Province

  • 摘要: 文旅融合背景下,亟须探索创新防震减灾场馆科普宣传路径。河北省防震减灾场馆分为纪念类和科普类,存在数量较少且地域分布不平衡、社会化管理程度不足、展项更新较少等问题。科普内容包含围绕破坏性地震事件的地震灾害、抗震救灾、灾后重建等内容,也包含地震基础知识、防震避险技能等科普知识以及防震减灾工作和防震减灾产品宣传。科普对象以青少年为主,并重视通过研学、展览等线下和直播、空中讲堂等线上科普活动来提升宣传影响力。同时,河北省防震减灾场馆普遍文旅融合度较低,旅游开发相对不足。建议通过抓好地震科普与文旅融合顶层设计、做好现有地震遗迹遗址资源保护利用、积极开发防震减灾旅游线路等路径,更好促进防震减灾场馆与旅游产业融合发展。

     

    Abstract: Against the backdrop of cultural and tourism integration, there is an urgent need to explore innovative paths for popularizing science in Earthquake prevention and mitigation venues. Earthquake prevention and mitigation venues in Hebei Province are classified into memorial and science popularization categories, but they suffer from issues such as a small number, uneven geographical distribution, insufficient socialized management, and fewer updates to the exhibition items. The contents of popular science include earthquake disaster, earthquake relief and post-disaster reconstruction around destructive earthquake events, popular science knowledge such as earthquake basic knowledge, earthquake prevention and avoidance skills, earthquake prevention and disaster reduction work and earthquake prevention and disaster reduction product publicity.The main target audience for science popularization is young people, and emphasis is placed on enhancing the impact of promotion through offline activities like research studies and exhibitions, as well as online activities such as live broadcasts and virtual lectures. At the same time, Earthquake prevention and mitigation venues in Hebei Province generally have a low degree of cultural and tourism integration, with relatively insufficient tourism development. It is recommended to promote the integrated development of earthquake prevention and disaster reduction education bases and the tourism industry by focusing on the top-level design of earthquake science popularization and cultural tourism integration, protecting and utilizing existing earthquake relic and site resources, and actively developing earthquake prevention and disaster reduction tourism routes.

     

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