Study on interactive strategies for key periods of propaganda of earthquake prevention and disaster reduction
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摘要: 新媒体自身所具有的互动功能使受众拥有更多的平等性和话语权。防震减灾宣传从政务微博、政务微信到入驻快手、抖音等，关注用户不断飙升，能够引起用户 “追捧” 的最根本原因在于作品的“贴近民心，为民解忧”。真正能够与用户友好互动、使用户获得优良体验感和用户广泛分享才是政务新媒体有效传播的核心。特别是在每年防震减灾宣传关键时段的全国防灾减灾日期间、地震热点新闻期、地震应急期和涉震舆情期，能够入情入理、客观准确地开展互动，则会使地震工作与社会公众融为一体，促进两者间的互相理解，助推防震减灾事业的高质量发展。Abstract: The interactive function of new media enables the audiences to have more right of equality and speech. The number of publicity users for earthquake protection and disaster reduction is soaring, which are new media, such as Weibo, Wechat, Douyin and so on. The most fundamental reason that can cause users to “pursue” is that the work is “close to the people to solve their worries”, and that it can friendly give users a good sense of experience. New media can carry out interaction, especially in the national disaster prevention and mitigation days. It will integrate seismic work with the public, promote mutual understanding, and boost the high-quality development of earthquake prevention and disaster reduction.
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图 3 各省局地震预警宣传掠影
Figure 3. Snapshot of seismic warning propaganda of local earthquake agency
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