Exploration and prospect of integrating media for earthquake science popularization
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摘要: 面对融媒体时代，结合近年来浙江地震科普融媒探索实践，本文分别从3个方面探讨如何 “讲好地震故事” 以实现地震科普高价值传播。①精细化内容设计，用微视频讲好地震故事；②跨媒介叙事传播，多渠道讲好地震故事；③展望浸媒体时代，邀你一起讲地震故事。Abstract: In the era of integrating media, this paper discusses how to “tell earthquake stories well” to realize the high-value dissemination of earthquake science popularization from three aspects in combination with the exploration and practice of integrating media for Zhejiang earthquake science popularization in recent years. ① Fine content design, tell good earthquake storys with micro video; ② Cross media narrative communication, tell earthquake stories through multiple channels; ③ Looking forward to the era of immersion media, invite you to tell earthquake stories together.
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Key words:
- earthquake science popularization /
- story /
- integrating media
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[1] 姚迪. 多方位打造“震道”微信公众号影响力[J]. 地震科学进展,2020,50(12):34-37 doi: 10.3969/j.issn.2096-7780.2020.12.006Yao D. Create the influence of official WeChat accounts “Zhendao”[J]. Progress in Earthquake Sciences,2020,50(12):34-37 doi: 10.3969/j.issn.2096-7780.2020.12.006 -
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